Sponsorship policy

The following principles should be applied to all sponsorship agreements:

• protection and enhancement the Council’s reputation and brand identity
• ensuring the proportional use of Council money best value is obtained through any sponsorship arrangements, including any arrangements made where we receive either money or a benefit in kind
• ensuring accountability and transparency of decision making,
• ensuring compliance with relevant legislation (including but not limited to the Equality Act 2010) and other Council policies
• managing potential conflicts of interest
• protecting members and officers from allegations of inappropriate dealings or relationships with sponsors
• ensuring that the Council consistently implements its commitment to health promotion, especially in consideration of children and young people